An item from the mail online in the UK caught my attention as it describes the understandably negative reaction when an ad agency put an advertisement for The Walking Dead on the side of The co-Operative Funeralcare building. The article quotes someone from a nearby hospice saying the following:
Mrs Jones said grieving families could be upset by seeing the advert for the Channel 5 drama, starring British actor Andrew Lincoln, which features hordes of zombies chasing a group of survivors.
She said: ‘Emotions can be pretty raw when people are recently bereaved. Words like ‘death’ and ‘dead’ can be very difficult.
Not to mention connecting the word “walking” do the dead, especially in connection with a series on zombies and the apocalypse. Depending upon how you look at this, it is either an example of the worst case of product placement in advertising, or the best.
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